franchise clarity
Objective Franchise Analysis for Serious Buyers
Make a smart, confident franchise investment
Independent, commission-free due diligence for people evaluating franchise opportunities.
WHY FRANCHISE CLARITY EXISTS
A Franchise Isn’t a Car Purchase. It’s a Major Investment.
Yet the franchise industry encourages buyers to treat the process like they’re comparing models on a showroom floor.
Glossy presentations.
Averages that hide volatility.
Quick sales cycles.
Filtered validation calls.
Brokers paid on commission.
The truth?
You’re about to commit tens or hundreds of thousands of dollars — and the due diligence should reflect that level of risk.
That’s why Franchise Clarity was built.
To bring real analysis back into a process that’s become far too casual.
Who We Help
If You’re Seriously Considering a Franchise, You’re in the Right Place.
We work with individuals and investors who are:
Comparing two or three franchise concepts
Reviewing an FDD or Item 19
Preparing for a Discovery Day
Feeling pressure from a broker or franchisor
Wanting a second opinion before signing
Unsure how to assess risk, ROI, or true payback
Transitioning careers or considering business ownership
Whether you already have a franchise in mind or you’re narrowing your options, we help you cut through the noise and make a disciplined, informed decision.
WHAT WE DO
When companies acquire other companies, they perform deep financial and operational due diligence.
Franchise buyers deserve the same rigor.
I provide:
Independent review of the franchise model
Validation of Item 19 claims
Reconciliation of Item 19 vs Item 21
Realistic ROI and payback modeling
Scenario planning (best/mid/low cases)
Failure-risk and break-even analysis
Comparison of multiple franchise brands
Guidance on how to conduct effective validation calls
A clear “go/slow/no-go” recommendation backed by data
This is not a pitch.
I do not sell franchises.
I do not receive commissions.
I work solely for the buyer.
Objective, Data-Driven Due Diligence Before You Commit Capital
WHY WORK WITH US
After nearly 30 years in Procter & Gamble finance — evaluating investments, and guiding senior leadership decisions — I became a franchise owner myself.
From both sides of the table, I learned:
Great franchises exist, but are rare
Averages can hide deep variability
Territory growth can mask unit economics
“Success stories” often reflect top performers
Buyers underestimate total capital at risk
Many people sign without understanding payback or downside risk
My goal is simple:
Give you the clarity, confidence, and objective analysis that the franchise sales process doesn’t provide.
Experience That Protects Your Investment
why it matters
Opportunity or Trap
“Franchising can be a tremendous opportunity — or a costly trap. We help you tell the difference.”
How I Help You Make a Smart Investment
A full analysis of a specific franchise you’re considering — including economics, risk factors, Item 19 analysis, and scenario modeling.
Franchise Opportunity Review
FDD Deep Dive + Item 19 Validation
A focused review of the FDD and financial performance claims with insights brokers and franchisors won’t provide.
Multi-Brand Comparison
A structured, objective comparison of 2–3 franchise concepts to determine which aligns best with your goals and risk tolerance.
Pre-Signature Due Diligence Session
For buyers approaching a decision point — a focused, fast-turnaround second opinion to ensure you're not missing anything.
Before You Invest, Make Sure You’re Seeing the Full Picture.
A franchise can lead to financial independence — or financial strain.
The difference isn’t luck. It’s due diligence.
Let’s bring clarity to your decision.