franchise clarity

franchising is a $900 billion industry - but half fail within 5 years

Even seasoned executives can get burned by hidden risks in the FDD — I help you see them before you sign.

Get Your Franchise Risk Assessment

the franchise dream…and the risk you don’t see

Franchising is marketed as a safer path to being your own boss — avoiding the uncertainty of starting from scratch. But here’s the truth: 10-50% of franchises fail in their first five years. And when they do, owners can lose far more than just their business. They can lose their homes, retirements savings, and peace of mind.

Step 1: Initial Consultation - Understand your goals & investment range.

Step 2: Full Analysis - Review FDD, financials, and market data

Step 3: Decision Clarity - Clear-eyed assessment to move forward or walk away

How it Works

Franchise clarity: due diligence without the sales pitch

  • Unbiased Advice: We take no commissions from franchisors.

  • Data-Driven Insights: Market research, financial modeling, and FDD analysis.

  • Real-World Experience: Decades in corporate finance, M&A, and small business ownership

why people trust franchise clarity

  • 27 years at Procter & Gamble in finance and M&A

  • Expertise in high-stakes business deals

  • Independent, working only for you

  • Recommendations backed by facts

Franchise opportunities are everywhere — but not all are built for your success. Let’s talk before you commit.

Don’t invest blind

See How We Evaluate Franchises — Free Intro Call
Get Your Franchise Risk Assessment
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WHAT WE DO

Franchise Clarity isn’t a broker or a legal firm. We’re an independent advisory service that helps you understand the real risks, economics, and commitments involved in franchise ownership.

Whether you’re just starting to explore or are reviewing a Franchise Disclosure Document (FDD), we guide you with objective insight and real-world experience.

We Help You Make Smarter Franchise Decisions

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Who we help

  • We specialize in helping smart, serious buyers:

  • Retirees exploring entrepreneurship

  • Corporate professionals post-career pivot

  • First-time franchisees unsure who to trust

  • Anyone considering SBA loans or 401(K) rollovers

Who We Work With

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Opportunity or Trap

why it matters

“Franchising can be a tremendous opportunity — or a costly trap. We help you tell the difference.”